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10. 9. 2026
In the AI era, one right mention matters more than 100 generic ones. With AI sourcing from trusted experts and earned media, PR is shifting from mere attention to building authority that people and machines can trust.
Read more20. 8. 2026
What is AI slop? It is the flood of high-volume, low-quality content generated quickly to fill channels and chase visibility. That content can be thin, repetitive, generic, or inaccurate.
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3. 8. 2026
The Cannes Lions Festival each year offers a glimpse into where marketing and communications are heading in the years to come. For several years now, an integral part of the programme has been PR in Cannes organised by the Czech agency PRAM Consulting.
Read more19. 6. 2026
We are delighted to have won two awards at this year’s event for projects that demonstrate the powerful impact that can be achieved by combining expert content, community building and long-term engagement with target groups.
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16. 1. 2026
How can we truly change the behavior of people and customers in the age of artificial intelligence? Answers were offered by world-renowned behavioral strategist Roger Hurni.
Read more9. 1. 2026
According to a survey by Worldcom PR Group, with contributions from more than 130 agencies worldwide, 2026 will be about finding a balance between technological progress and a human-centered approach.
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21. 8. 2025
“PR remains irreplaceable because not even the smartest AI can substitute relationships, trust, and human context. That’s the key to making sure it’s not just robots talking about your brand — but real people.”
Read more14. 4. 2025
Take a moment to go over the following checklist. If more than one item resonates with your brand, it might be time to consider a PR strategy.
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14. 3. 2025
In today’s landscape, where competition happens not only at the level of products and services but also in public perception, a quality PR agency is often an indispensable partner. So how do you select the right one?
Read more2. 12. 2024
Success in PR is driven by the integration of technology and transparent communication.
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29. 10. 2024
Starting next year, ESG reporting requirements will expand to cover most market entities, pushing sustainability and accountability to the forefront.
Read more2. 9. 2024
Companies that fail to seriously integrate ESG strategies into their core operations risk losing the interest of employees, investors, and customers—discover why embracing sustainability is the key to future success.
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22. 7. 2024
How success in the field of earned media and sustainability communication looks like was demonstrated during the discussions at "PR in Cannes."
Read more16. 7. 2024
What is the position of thought leadership today and how to build it in modern times?
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3. 11. 2023
Current world affairs show us that the turbulent times started by COVID-19 and accelerated by the war in Ukraine are not over. And everything that happens in the world affects public relations.
Read more24. 7. 2023
Corporate social and environmental responsibility is one of the biggest challenges for business today. This is especially true for PR agencies, which are not only addressing their own approach, but also that of their clients.
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27. 6. 2023
The story of how we bring our client’s Purpose to life for Czech consumers.
Read more6. 4. 2022
A client survey run by the Czech Association of Public Relations (APRA) has confirmed PRAM Consulting as one of the country’s Top 5 agencies based on unprompted brand recognition.
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16. 1. 2022
The Net Promoter Score is a very effective metric because it measures whether we have missed, met or exceed our clients´ expectations.
Read more12. 3. 2021
Eurowag, the fastest growing provider of integrated mobility in Europe, has hired PRAM Consulting as its media representative.
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1. 3. 2020
The phrase Public relations 4.0 includes not only the attributes of advanced PR of the 21st century and its growing strategic importance for business, but also the challenges faced by this discipline.
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