Preciosa

Since 2019, we have been cooperating with the well-known manufacturer of luxurious lighting - Preciosa Lighting. We maintain regular contact with relevant journalists, we create communication topics that are actively offered to the media. We also arrange with journalists for the publication of articles and interviews with designers or members of management and organize press trips to Kamenický Šenov, where Preciosa Lighting is based. We have created a media database of relevant journalists and we monitor the current media situation and competition through media analysis and daily media monitoring.

Description of the current situation

Preciosa Lighting, a manufacturer of unique custom lighting installations, glass artworks and glass architectural elements, combines traditional Czech glass manufacturing with centuries-old experience with modern technologies and design. Preciosa Lighting exports its products all over the world, but it also proudly recognizes its roots based in the Crystal Valley in northern Bohemia. It is distinguished from the competition by centuries of glassmaking tradition, passion, glassmakers’ skills or creative visions and its designers’ innovative ideas. All this leads to the creation of unique designs that are far beyond what is predictable or ordinary. As a global company with Czech roots, Preciosa Lighting currently has 11 branches worldwide.

Solution

PRAM Consulting has compiled a comprehensive package of individual PR activities for Preciosa Lighting, which include finding suitable communication topics and new media titles, emphasizing the uniqueness of the Flagship Store in the centre of Prague, presenting the company's management and designers or actively communicating with journalists about selected design products. The cooperation includes the organization of meetings with journalists and press trips to the factory in Kamenický Šenov or ensuring the participation of selected journalists in major design events - such as the Euroluce trade fair in Milan.

Results

In 2019, Preciosa Lighting reached a total of 112 outputs in online and print media in the Czech Republic. In the last year of cooperation, we monitored a total increase of 55.5% compared to the number of media clippings in 2018. Preciosa Lighting appears in dailies (Hospodářské noviny, Mladá fronta DNES, Právo, etc.), in business and television media (Forbes, Seznam Zprávy, Czech Television, CNN Prima News, etc.), where it is presented as a successful global company with Czech roots, and also in lifestyle media (Art + Antiques, Elle Decoration, DesignMag.cz etc.), where it focuses mainly on presentation of collections of lighting fixtures from the world's top designers and other talented creators.