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PRAM provides comprehensive media relations for LASVIT based on insight drawn from comprehensive market analysis and competitor monitoring. This includes building relationships with target journalists by offering them content tailored to their publications. We also arrange interviews with designers and organise press trips.
In online and printed media in Czech Republic
Year to year media coverage growth
Description of the current situation
Glass and design company LASVIT; a manufacturer of unique lighting fixtures, glass artworks and glass architectural elements, combines traditional Czech glass art with modern technology and design. The company, founded in 2007 by Leon Jakimic is based in the Czech Republic and has four manufacturing plants and fifteen business outlets around the world. The company is growing rapidly and the Czech public see it as a global success.
PRAM Consulting helps build brand awareness for LASVIT by using a variety of creative PR techniques. We focus on highlighting innovative design collections and projects. And we use the glass factory in Nový Bor to host press conferences and press presentations. We also deliver targeted briefings to selected journalists at major design events such as the Euroluce Trade Fair or Designblok.
OutcomesIn 2016 Lasvit had in total 568 outputs in online and printed media in Czech Republic. During the last two years of cooperation, we have monitored 36,5 % growt of medial outputs than in 2014. LASVIT appears in a daily newspapers (Hospodářské noviny, Lidové noviny, Mladá Fronta DNES atd.), in a business media (Forbes, Ekonom, Euro atd.), where is presented as a successful global company, also in a lifestyle media (Art+Antiques, Elle Decoration, Marianne bydlení, DolceVita atd.), where is focused mainly on presentation collection of lamps from global world-class designer, Czech legends and young talented formers.