6. 4. 2022
A client survey run by the Czech Association of Public Relations (APRA) has confirmed PRAM Consulting as one of the country’s Top 5 agencies based on unprompted brand recognition.
In 2002, Patrik Schober founded PRAM Consulting to deliver business momentum on arrival for international organizations. Today, PRAM focuses on delivering market leadership for clients by creating real impetus for their business by building buyer trust and winning market share. The ability to lead an organization or entire market PRAM captures in one word – leadability. And, delivering leadability for their clients is central to everything they do.
“In PRAM, within insights, we focus on coming up with novel topics that we support by interesting data for communication. All the campaigns we are involved in are focused on delivering value to the client's business. As a result, our campaigns are visible and win local and international awards, making us one of the top 5 brands in the country.”
(Patrik Schober, Managing Partner PRAM Consulting)
To deliver certainty of ROI, PRAM has developed a powerful methodology called IMPETUS which focuses on delivering the business outcomes clients value most. The APRA survey shows that the IMPETUS method really meets client expectations. One third of respondents said they look for strategic consultancy combined with tailor-made campaigns that deliver results.
Commenting on the results of the survey, Patrik Schober said: “One of the best bits of business advice I’ve been given came from a former boss of mine, who said: ‘You need to seek out people who know more than you. Find the experts and work with them. Run towards expertise not away from it.’ That’s why I’ve focused on developing an expert approach. It’s also why we created the Leadership Lab which helps people develop the expert capability required to be genuine leaders.