Last revised: 22 May 2018
This privacy statement explains what information we gather about you, what we use that information for and to whom we give that information. It also sets out your rights in relation to your information and who you can contact for more information or queries.
This privacy statement sets out how we will collect, handle, store and protect information about you when you use “our Website” or we perform any other activities that form part of the operation of this Website.
Pram.cz ("agency") specializes in public relations, marketing and sales promotion. The agency is the member of the Czech Association of Public Relations Agencies (APRA) and the member of the worldwide network independent PR agencies, Worldcom PR Group. The agency operates on the Czech and Slovak markets, but it also provides its services in other European regions through its foreign partners.
This privacy statement also contains information about when we share your personal information with other third parties (for example, social networks).
In this privacy statement, your information is sometimes called “personal data” or “personal information”. We may also sometimes collectively refer to handling, collecting, protecting and storing your personal information as “processing” such personal information.
What information do we collect
We may collect personal information from you when you use this Website.
We may collect or obtain such data because you give it to us (for example in a form on our Website). We may also collect or obtain personal information from you because we observe or infer that data about you from the way you interact with us or others. For example, to improve you experience when you use this Website and ensure that it is functioning effectively, we (or our service providers) may use session cookies (small text files stored in a user´s browser) and Web beacons which may collect personal information. When you close your Web browser, the session cookies will expire. Most internet browsers are set to automatically accept cookies. You can usually remove or reject cookies by following the instructions in your browser´s support file.
The personal information that we collect or obtain in such circumstances may include: your name; e-mail adress; country of residence; employment and education details; your postings on any blogs, forums, wikis and any other social media applications that we provide; your IP address; your browser type and languages; your access times; complaint details; details of how you like to interact with us and other similar information. The types of personal information that we collect may depending on how you use our Website.
We understand the importance of protectin children´s privacy. Our Website and services are not designed for, or intentionally targeted at, children. It is not our policy to intentionally collect or store information about children.
How we use information about you
Use of personal information collected via our Website
We may also use your personal information collected via our Website to manage and improve our Website to tailor the content of our Website to provide you with a more personalized experience and draw your attention to information regarding services provided by Agency that may be of interest to you and to manage and respond to any request you submit through our Website.
Use of personal information for other activities that form part of the operation of our business
In addition to the purposes connected to the operation of our Website above, we may use your personal information for the purposes of, or in connection with applicable legal or regulatory requirements, requests and communications from competent authorities, sending you thought leadership or details of products and services provided by Agency that may be of interest to you; contacting you to receive feedback on these services; and contacting you for other market or research purposes; protecting our rights.
The legal grounds we use for processing personal information
We are required by law to set out in this privacy statement the legal grounds on which we rely in order to process your personal information.
We use your personal information for the purposes outlined above because of our legitimate interests in the effective delivery of our Website, or our legitimate interests in the effective and lawful operation of our Website so long as such interests are not outweighed by your interests, or the legal and regulatory obligations that we are subject to, such as keeping records for tax purposes or providing information to a public body or law enforcement agency.
To he extent that we process any sensitive personal information relating to you for any of the purposes outlined above, we will do so becauce either you have given us your explicit consent to process that data, or the processing is necessary for the establishment, exercise or defence of legal claims or you have made the data manifestly public.
Where we are legally required to obtaion your explicit consent to provide you with certain marketing materials, we will only provide you with such marketing materials where we have obtained such consent from you. If you do not want to continue receiving any marketing materials from us, you can click on the unsubscribe function in the communication or e-mail email@example.com.
To whom we disclose your information
In connection with one or more of the purposes outlined in the “How we use information about you” section above, we may disclose details about you to third parties that provide services to us; competent authorities (including courts and authorities regulating us) and other third parties that reasonably require access to personal information relating to you for one or more of the purposes outlined in the “How do we use information about you?” section above.
Our Website may host various blogs, forums, wikis and other social media applications that allow you to share content with other users (collectively “Social Media Applications”). Importantly, any personal information that you contribute to these Social Media Applications can be read, collected and used by other users of the application. We have little or no control over these other users and, therefore, we cannot guarantee that any information that you contribute to any Social Media Applications will be handled in accordance with this privacy statement.
Please note that some of the recipients of your personal information referenced above may be based in countries outside of the European Union whose laws may not provide the same level of data protection. In such cases, we will ensure that there are adequate safeguards in place to protect your personal information that comply with our legal obligations. The adequate safeguard might be a data transfer agreement with the recipient based on standard contractual clauses approved by the European Commission for transfers of personal information to third countries.
Please contact us for further details of the transfers described above and the adequate safeguards used in respect of such transfers.
We may also need to disclose your personal information if required to do so by law, by a regulator or during legal proceedings.
We may share non-personal, de-identified and aggregated information with third parties for several purposes, including data analytics, research, submissions, thought leadership and promotional purposes.
Protection of your personal information
We use a range of physical, electronic and managerial measures to ensure that we keep your personal information secure, accurate and up to dat. These measures include education and training to relevant staff to ensure they are aware of our privacy obligations when handling personal information; administrative and technical controls to restrict access to personal information on a ‘need to know’ basis; technological security measures, including fire walls, encryption and anti-virus software; physical security measures, such as staff security passes to access our premises.
Although we use appropriate security measures once we have received your personal information, the transmission of data over the internet (including by e-mail) is never completely secure. We endeavor to protect personal information, but we cannot guarantee the security of data transmitted to us or by us.
How long do we keep your information?
We will hold your personal information on our systems for the longest of the following periods as long as is necessary for the relevant activity or services; any retention period that is required by law; the end of the period in which litigation or investigations might arise in respect of the services.
You have various rights in relation to your personal information. In particular, you have a right to obtain confirmation that we are processing your personal information and request a copy of the personal information we hold about you; ask that we update the personal information we hold about you, or correct such personal information that you think is incorrect or incomplete; ask that we delete personal information that we hold about you, or restrict the way in which we use such personal information; object to our processing of your personal information.
To exercise any of your rights, or if you have any other questions about our use of your personal information, please contact us.
Right to complain
If you are unhappy with the way we have handled your personal information or any privacy query or request that you have raised with us, you have a right to complain to the EU Data Protection Authority ("DPA") in your jurisdiction. If you would like to be directed to the appropriate DPA, please contact us.
Changes to this privacy statement
We may modify or amend this privacy statement from time to time.
To let you know when we make changes to this privacy statement, we will amend the revision date at the top of this page. The new modified or amended privacy statement will apply from that revision date. Therefore, we encourage you to periodically review this statement to be informed about how we are protecting your information.