Majority of enterprises want to be close to the cutting edge of technology, just not too close.

Basingstoke, United Kingdom – December 14, 2010 – The Motorola Solutions business of Motorola, Inc. (NYSE: MOT) today announced the results of a Motorola sponsored white paper by IDC into The Future Usage of Communication Technologies in EMEA. The headline trend shows that while the majority of firms are enthusiastic about new technologies that promise productivity gains they are cautious about being first to deploy, preferring to wait until the solutions have moved towards more mainstream adoption.

Just 19% of firms claimed to be innovators – in other words the first in their sector to deploy new technologies. The majority are either early adopters (22%) or the early majority (30%). Just 7% admit to being laggards.

Regarding where businesses look for inspiration as regards technology solutions, the media and telecoms sector is seen as the most innovative (37%), followed by manufacturing (28%), transport and logistics (23%).

While the findings point towards a cautious approach towards technology investments, there are some interesting statistics around specific technology deployments (see below).                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      

KEY FACTS:

·         The vast majority of organizations in EMEA use WLAN (84%), mobile computers (81%) and VoIP (69%). Around half of respondents (52%) stated that their organization used wireless outdoor internet access.

·         Surprisingly, for a relatively new technology, RFID equipment is used by nearly a quarter of all organizations which were questioned for the survey (23%).

·         Broad uptake of new technologies with 49% of respondent using unified communications technologies. 47% using cloud computing and 40% using high quality video. Interestingly, 40% of companies use corporate social networking and 27% use voice controlled devices.

·         Of the companies currently not deploying these solutions, 33% were not interested in using cloud computing in the next five years and 22% were not going to deploy unified communications. This speaks to the wait and see headline trend.

·         Different drivers for different markets. In Saudi Arabia, almost half of respondents cited increased business productivity as the single greatest benefit. For Dutch companies, enhanced environmental efficiency is a key deliverable.

·         Regional variations: The country samples suggested higher utilisation of unified communications in Italy (63% usage), in Saudi Arabia (64%) and in Spain (61%). There was the suggestion of lower usage in the Netherlands (26%) and in France (35%).

·         High levels of social media deployments. 40% of respondents are using corporate social media technologies suggesting that these are moving from the social side of computing to have a real impact in the workplace.

SUPPORTING QUOTES 

Marco Landi, Corporate Vice President  EMEA Channel, Motorola Solutions

“The report’s findings suggest that technology vendors need to focus on proving the business case for new deployments rather than simply highlighting features and benefits. Given the current economic climate there is an understandable air of caution around investments which is undoubtedly leading to reluctance to be the first to adopt. However, advancements in mobile computing, wireless networking, VoIP and cloud computing can offer significant, immediate benefits to organizations that have the confidence to invest but they must be assured that their commitment will realize a substantial return on investment.”

SUPPORTING RESOURCES 

Report: IDC, White Paper Sponsored by Motorola, “Future Use of Communication Technologies in EMEA,” Doc.# IDCWP20S, Aug. 2010.

Results based on a survey of 267 EMEA organizations in France, Germany, Italy, the Netherlands, Norway, Russia, Saudi Arabia, South Africa, Spain, Sweden and the United Kingdom.

About Motorola
Motorola is known around the world for innovation in communications and is focused on advancing the way the world connects. From broadband communications infrastructure, enterprise mobility and public safety solutions to mobile and wireline digital communication devices that provide compelling experiences, Motorola is leading the next wave of innovations that enable people, enterprises and governments to be more connected and more mobile. Motorola (NYSE: MOT) had sales of US $22 billion in 2009. For more information, please visit www.motorola.com.

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